Come Watch Me Flap My Jaw Re: Narrative Design at GDC Online 2011

Corrections are in place. Behold! My session at GDC Online 2011, “The New World: Case Studies in Transmedia Narrative Design”. 

DESCRIPTION: In “The New World”, we’ll examine the possibilities and pitfalls of expanding storytelling beyond the core game and across a variety of established and emerging media—manuals, collector’s editions, marketing campaigns, ARGs, and more. Using case studies on Portal, Portal ARGs and the Halsey journal from Halo: Reach, Aaron will explore the potential of engaging players across multiple channels of communication, and why we, as storytellers, must embrace transmedia as an essential component of narrative development.

IDEA TAKEAWAY: Attendees will leave with new knowledge of how they can utilize transmedia content to expand a narrative experience, techniques for envisioning and executing narrative development on emerging transmedia platforms, and strategies for leveraging these opportunities to maximize player engagement with a product or IP.

INTENDED AUDIENCE: This presentation primarily targets intermediate game writers and narrative designers interested in new opportunities for storytelling in the rapidly expanding landscape of transmedia experiences. Novice writers and designers looking for ways to add value to their projects through ancillary content development are also strongly encouraged to attend.